Saturday, 21 December 2013

Mr. Sarvesh Shahra,Business Head, FMCG and Specialty Ingredients, Ruchi Soya Industries Ltd.

Mr. Sarvesh Shahra heads the FMCG and the Specialty Ingredients businesses of Ruchi Soya Industries Limited. The  Consumer Brands Division (FMCG) markets health and nutrition products under the Company’s flagship brand Nutrela. During the past three years, Sarvesh spearheaded the expansion of the product range, roll out of the new master brand strategy, and distribution coverage into many new towns across India, setting up of the R&D, sales, marketing, and supply chain processes, and all the support functions such as HR, Finance and IT. After taking up responsibility of the FMCG Business in 2009, he spearheaded the task of demerging the Consumer Foods Business into a new entity and today, the Consumer Brands Division functions as an independent profit center.

In 2004, Sarvesh joined Ruchi Soya and played a leading role in setting up of a green field edible oil refinery project at Patalganga near Mumbai, Maharashtra and worked as the head of the plant for four years. During that time, the plant soon became the largest edible oil refinery complex in Maharashtra and gained rapid market share. The Patalganga plant today continues to enjoy the position of the largest and single most integrated plant in the state of Maharashtra, India.

Sarvesh Shahra has set up Ruchi Soya operations in Holland that allowed the company to tap into the EU, one of the largest markets globally for food ingredients. Today, the Division exports to over 45 countries and is the leading Indian company in this sector with a diverse range of products.

Sarvesh has a Bachelors Degree in International Marketing and International Studies from Baldwin-Wallace College, Cleveland, Ohio. He completed his International Baccalaureate Degree from United World College of South East Asia. Sarvesh Shahra is married and is based out of Mumbai. He represents the third generation of the Shahra family that started the business conglomerate Ruchi Group having business interests across the sectors ranging from edible oil, soya foods, steel, dairy, information technology, realty and others.

Ruchi Soya is India’s number one FMCG Company, the largest manufacturer and marketer of Edible oil and Soya products under popular retail brands like Nutrela, Mahakosh, Sunrich and Ruchi Gold. An Integrated player from farm to fork, Ruchi Soya has secured access to oil palm plantations in India and other important parts of the world. Ruchi Soya is also the highest exporter of soya meal, lecithin and other food ingredients from India. Ruchi Soya is committed to renewable energy and exploring suitable opportunities in the sector.

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